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Check Out Hrithik Roshan as a Brand Ambassador of Provogue.

Provogue managing director Nikhil Chaturvedi said, “I could not be more proud to welcome Hrithik into the Provogue family. Provogue stands for superb quality, innovation and style and Hrithik’s suave and charismatic personality epitomizes Provogue’s ideology of fashion.’

Roshan said, “It is a pleasure to lend yourself to a great brand that makes its presence felt. Provogue is a brand that stands for cutting-edge innovation, style and quality. It is a brand that has redefined fashion in India and it’s a great privilege for me to be associated with the Provogue team. I tend to endorse brands very selectively as I need to relate to the brand and believe in it in my heart. Provogue’s design, quality and value are unrivalled and I am delighted to be associated with the pioneer of Indian fashion.”